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HERO ULTRA LASHLIFT MASCARA

€19,90

Elevate your gaze with the power of HERO. This advanced formula delivers instant lift, dramatic length, and bold volume that lasts - without clumping, smudging, or flaking. The ergonomically designed tapered brush coats and lifts every lash with precision, from root to tip. Enriched with Panthenol and Vitamin E, it nourishes and protects your lashes with every application. It leaves no residue under the eyes and removes effortlessly without rubbing. The result? A lashlift effect - effortless and iconic.

10ml | 0.34 fl.oz.

HOW TO APPLY

Starting at the base of the lashes, sweep upward in gentle zigzag motions. Repeat for show-stopping intensity.

KEY BENEFITS

- Intense lift, length and volume that lasts all day
- Long lasting
- Non-sticky and smudge-proof
- Leaves no residue under the eyes
- Easily removed without rubbing

KEY INGREDIENTS

- Panthenol & Vitamin E

Nourishes and cares for the lashes, supporting their natural strength and resilience.

- High-Performance Film-Former

Delivers long-lasting lift, stability, and a smooth, even lash look.

- Lightweight Vegan Formula with Rice Wax, Carnauba, and Candelilla

Respects the delicate eye area while building bold volume without weighing lashes down. Leaves them soft and flexible — never stiff or brittle.

---

Full ingredients list:

Aqua, Oryza Sativa (Rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera (Carnauba) Cera, Alcohol Denat., Palmitic Acid, Stearic Acid, Glycerin, Triethanolamine, Acacia Senegal Gum, Candelilla Cera, Panthenol, Tocopheryl Acetate, Lauric Acid, Myristic Acid, Aminomethyl Propanol, VP/VA Copolymer, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Laurtrimonium Chloride
CI 77499
In stock Hurry! Low inventory Item is out of stock Item is unavailable

Vegan

Cruelty free

Gluten-free

Need help?

Contact us at info@boldandbrave.gr or give us a call 2104448138

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HERO ULTRA LASHLIFT MASCARA

€19,90

•

LASH LIFT EFFECT

•

VOLUME

•

NON-STICKY

SEE IT IN ACTION

The HERO Formula

A formula infused with lash-loving ingredients for results that last beyond the day

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

Panthenol

It nourishes and cares for eyelashes, enhancing their natural health and strength.

Vitamin E

It nourishes and cares for eyelashes, enhancing their natural health and strength.

High Performance Polymer

It offers impressive volume and long-lasting lift.

Mix of rice wax, carnauba and candelilla

Rich, volume-building without weighing down the lashes and without irritation

What you see is what you get — bold, lifted, iconic lashes.

Results

85%

agreed it delivers an intense, lash-lift effect

83%

agreed it separates and defines every lash

95%

of users agreed it is easy to remove without rubbing

78%

stated they would (definitely or probably) replace their current mascara with HERO

Consumer test conducted on 60 participants, ages 18-65+, evaluating the product after 1 week of use

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